Campaign Central

Campaign Central.

Heart of Maine United Way raises funds each year to support individuals and families in Hancock, Piscataquis, Penobscot, Somerset, Washington, and Waldo counties, helping to strengthen our community for everyone who lives here. The majority of those funds are raised through workplace campaigns.

Workplace Campaigns

United Way campaigns are the most trusted workplace giving choice among Eastern Maine businesses. If you’re visiting as an Employee Campaign Manager (ECM), we’re glad you’re visiting! Campaign Central is all about YOU! You are such a valuable part of our annual campaign. We have many resources for you. Learn more.

Endowment and Planned Giving

Over the years we’ve learned that the work of today may not be the work of tomorrow. We know that our communities will grow and change. When you commit yourself to our endowment fund you guarantee our ability to respond to the changing landscape of our region. With your help we can build capacity for both present and future needs for generations to come. Learn more.

Leaders' Circle

Since the year 2000 when Heart of Maine United Way started the Leaders’ Circle of  giving to the Annual Campaign, these generous and loyal donors have sustained our efforts to create lasting change in the six counties we serve. Learn more.

Employee Campaign Manager Guide

This manual is a great place to start! Find all of your resources and information for your 2023 United Way Campaign. Learn more.

Campaign Central

Campaign Toolkit.

Joe Roberts Image

If you’re interested in learning more or want to get started today on creating a fun and engaging campaign at your workplace, please contact Joe Roberts at (207) 941-2800 or

Heart of Maine United Way

Serving Penobscot, Piscataquis, Hancock, Waldo, Somerset, and Washington Counties

With an estimated population of 345,656 our region is filled with outdoor adventures, rural communities, bustling historic town centers, great business success stories, and its own unique set of community challenges and needs. Evolving our role to become what the community requires to respond to the most pressing issues, Heart of Maine United Way (HoMEUW) wants to engage more people, raise awareness of the issues our communities face, and activate our cross-sector network of partners. Join us in creating long-term, sustainable change together!